Masters Tournament Badge and Ticket Prices to Reach Record Highs in 2026

Written By Christian Griffith

Tickets to surpass $500 in 2026

Augusta National has announced that ticket and badge prices for the 2026 Masters Tournament will see a significant increase, with the cost of a four-day series badge surpassing the $500 mark for the first time in the event's history.

Key Details:

  1. Price Hikes: The price of a four-day tournament badge (Thursday–Sunday) is increasing from $450 to $525, a 16.7% increase. This is the first price adjustment since 2023.

  2. Daily Ticket Changes: Daily tournament tickets for lottery winners will rise from $140 to $160. Practice round tickets are also seeing increases: Monday and Tuesday will cost $125 (up from $100), and Wednesday (which includes the Par 3 Contest) will rise to $150.

  3. Context for Increase: The price adjustment follows Augusta National's recent effort to crack down on the secondary resale market. By comparison, while the venue's prices are at an all-time high, they remain significantly lower than those for other major sporting events; for example, single-day tickets for the 2025 Ryder Cup were priced at $750.

  4. Timeline: While the lottery for 2026 tickets has already concluded (with winners notified in mid-2025), the updated pricing was communicated to patrons and badge holders in early January 2026. The 2026 Masters is scheduled to take place from April 9–12, 2026.

Thoughts?

Christian Griffith

Christian Griffith lives, eats, sleeps, and drinks artificial intelligence [AI], digital marketing, brand advertising, and communications strategy on a daily basis.

His career has been deeply entrenched in branding, web development, internet marketing, online advertising, and creative strategy since 1997, but believes AI and big data to be the biggest advancements to hit business in a lifetime.

After 25 years in executive leadership, Christian Griffith left his last gig as SVP of Digital Strategy at Atlanta ad agency, Freebairn and Company, to start his own shop in 2015 called Live for a Living. A wildly successful 10-year run with Live for a Living opened the doors to an additional venture focused squarely on the advantages that AI brings to business. Now, with the 2025 launch of Kai Daddy Digital, he's helping clients get a serious edge by using cutting-edge AI and big data digital strategies on the marketing platforms that have proven to work for over a decade.

Christian loves being daddy to daughter, Kai, first and foremost, leaning into challenging fitness-type events and extreme sports for fun after that. In 2018, Christian ran 3,142 miles across the USA, New York to San Francisco, in an effort to raise $1 million for the prevention and treatment of child sexual abuse.

In 2025, Christian launched 5-Minute Fitness, a program as he calls it, “to eliminate all barriers to fitness training success,” targeting at-risk individuals such as the sedentary or over-40 crowd. As of this writing, he has over 600 members.

https://liveforaliving.com
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