Masters Coverage Just Got Better: Prime Video Joins the Roster!

Masters Tournament News
Written By Christian Griffith

Fred Ridley, the Masters Tournament chairman, just dropped some fantastic news for us golf diehards! Amazon Prime Video is officially joining CBS Sports and ESPN to bring us even more live coverage of the 2026 Masters.

Here's the exciting part for anyone who's ever wished for more early-round action:

  • Extra Golf Goodness: Starting with the 2026 Masters, we're getting two extra hours of live coverage on both Thursday and Friday! That's a huge win.

  • The Schedule: Prime Video will stream the action live from 1-3 p.m. ET on both Thursday and Friday.

  • Seamless Transition: This is the perfect lead-in to ESPN's established broadcast, which will pick up right after, running from 3-7:30 p.m. ET.

More hours of the game's best playing at Augusta National? You love to see it! Get those screens ready for the extra stream in 2026!

Here is a breakdown of the expanded first- and second-round coverage times for the 2026 Masters:

2026 Masters Coverage Schedule (Thursday & Friday):

  • 1:00 p.m. - 3:00 p.m. on Prime Video, with New Expanded Live Coverage

  • 3:00 p.m. - 7:30 p.m.on ESPN, with Traditional Live Coverage

This means we'll get 5.5 straight hours of live golf each of the first two days!

Christian Griffith

Christian Griffith lives, eats, sleeps, and drinks artificial intelligence [AI], digital marketing, brand advertising, and communications strategy on a daily basis.

His career has been deeply entrenched in branding, web development, internet marketing, online advertising, and creative strategy since 1997, but believes AI and big data to be the biggest advancements to hit business in a lifetime.

After 25 years in executive leadership, Christian Griffith left his last gig as SVP of Digital Strategy at Atlanta ad agency, Freebairn and Company, to start his own shop in 2015 called Live for a Living. A wildly successful 10-year run with Live for a Living opened the doors to an additional venture focused squarely on the advantages that AI brings to business. Now, with the 2025 launch of Kai Daddy Digital, he's helping clients get a serious edge by using cutting-edge AI and big data digital strategies on the marketing platforms that have proven to work for over a decade.

Christian loves being daddy to daughter, Kai, first and foremost, leaning into challenging fitness-type events and extreme sports for fun after that. In 2018, Christian ran 3,142 miles across the USA, New York to San Francisco, in an effort to raise $1 million for the prevention and treatment of child sexual abuse.

In 2025, Christian launched 5-Minute Fitness, a program as he calls it, “to eliminate all barriers to fitness training success,” targeting at-risk individuals such as the sedentary or over-40 crowd. As of this writing, he has over 600 members.

https://liveforaliving.com
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